Turning Social Media Chaos into an AI Social Desk (Mumbai D2C Brand)
How a Mumbai D2C brand reduced social ops time by 50% with AI-powered scheduling and moderation.
The Problem
A Mumbai D2C brand was posting manually across Instagram, Facebook, LinkedIn, and YouTube—with no system for captions, scheduling, or measuring what drives sales.
Comments piled up, toxic ones stayed visible too long, and monthly reports were painful manual exports.
- ×Silent failures whenever ad platforms or forms updated
- ×Founder spent every Saturday manually checking Zapier logs
- ×No way to know how many leads were actually lost
- ×Clients starting to question lead quality and attribution
Our Approach
We built an AI Social Desk with a RAG brand brain that generates on-brand captions, moderates comments, and produces weekly performance summaries.
1Map Every Lead Source
Documented all 39 Zaps, every form, every ad account, every webhook. Found 12 Zaps that were completely broken but "looked fine" in Zapier.
2Build Central Lead OS
Created a single source of truth—every lead captured, enriched, and tracked from the moment it hits any form or ad platform.
3Add RAG-Powered Triage Agent
Built an agent that uses RAG over campaign docs, client briefs, and routing rules to intelligently triage and route leads—no more hardcoded Zap logic.
4Monitor Everything
Daily health reports showing capture rates by source. Instant Slack alerts if any source stops sending leads. No more silent failures.
The Results
"We finally know what content actually drives sales, not just vanity metrics. The AI handles the grunt work so our team can focus on strategy and creative, not scheduling and copy-pasting captions."
— Marketing Lead, Mumbai D2C Brand
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